P&B Group – Innovations

ADVANCED WATER S-100®
A new generation of ionized water

A REAL GAME-CHANGER FOR DERMO-COSMETICS

At P&B, we give priority to clean, innovative technologies that interact with our cellular environment and deliver visible, proven results.

Our Advanced Water S-100 is in line with this logic, while respecting key values such as life and the ecosystem.We have met a major challenge to offer a 100% active, natural water based on a unique molecular structure rich in interlocking combinations of OH- .

Advanced Water S-100 ® offers a totally new mode of action, boosted by its power of reduction and antioxidation.

An active water that acts as both an active ingredient and an excipient, offering a cutting-edge solution for dermo-cosmetic and healthcare (Medical Devices) projects.

Clinical evaluation and testing by renowned scientific laboratories speak for themselves.

An international award-winning technology that surprises many experts with its efficacy and unique mode of action.

Anti-microbial power: preservative-free products

Cleansing power: Cleansed, purified skin

Soothing and protective power: soothed skin and anti-fatigue effect

Anti-pollution power: Reinforces the skin's cutaneous barrier

Skin perfecting power: Refines skin texture and tightens pores

Induces ceramide synthesis

Clinical studies available for each property.

After all these years of trying to explore the potential of Advanced Water S100®, I still marvel at its unique properties, which are more and more numerous and amazing. Both active and excipient, with its essential minerals and negative ionic charge, this exceptional water. Water finds its place in cosmetic applications, but also in food supplements but also in food supplements and medical devices.

Bénédicte Cantecor, P&B R&D,
Innovation and Cosmetics Regulatory Director

Its unique composition and its real skin benefits make it a real «gold nugget» for the scientist that I am. It is a novelty product, high tolerance with which I take pleasure in creating ever more effective and sensory formulas.

Géraldine Perez, Cosmetics R&D Manager,
International and Ingredients Innovation Division

We immediately found active water to be a true innovation. It is more than a water, it is a multi-functional, multi-benefit treatment that has not yet revealed all its secrets. Eau Active is more than a thermal water, more than a micellar water than a micellar water, more than a care water, it is the combination of benefits!

Véronique Broutin,
Development and Innovation Director, Embryolisse

A disruptive water that continues to surprise and seduce us by revealing its multiple virtues in ever more fields of application!

Julia de Strada,
P&B Marketing Manager

PRESERVATIVE-FREE BY UHT PROCESS
A new generation of skin-friendly products

UHT (Ultra High Temperature) technology, a patented and exclusive solution for the development and production of preservative-free products using a 100% natural process.

The facts are clear, several factors have been observed:

The omnipresent pressure surrounding the use of preservatives in cosmetic products, and consumers' increasing scrutiny of product composition (with the flowering of screening and other applications).
A limited positive list under Annex V of Regulation (EC) No. 1223/20099
A trend towards withdrawing or restricting the use of certain preservatives.
The reduction in the number of preservatives that can be used leads to greater exposure to a limited number of preservatives, thus multiplying cases of desensitization and allergy.
A precise and restrictive framework for "free from" claims, based on Regulation (EC) No. 655/2013.

This is a dynamic technological process involving rapid heating to high temperature, followed by immediate cooling to destroy micro-organisms. This means that no preservatives are used in our formulas, and that we can claim to be "preservative-free" in full compliance with current regulations.

This solution is particularly interesting for high value-added products and sensitive areas such as:

Dermo-cosmetic products

Specific areas: around the eyes

Sensitive, atopic or eczema-prone skin

We are convinced of the future of this new generation of skin-friendly products.

UHT technology is a real solution to the "preservative-free" concept, making it possible to avoid the use of preservatives and to be able to I claim this while ensuring consumer safety.

Bénédicte Cantecor,
R&D Director,
Innovation and Regulatory Cosmetics P&B

The patented UHT technology is the result of a long process of reflection face to a strong market desirability. Cosmetics without preservatives and without risk for the consumer, long considered as a utopian myth by the professionals of the sector, is finally becoming possible!

Julia de Strada,
Marketing Manager P&B

UHT technology is a technical innovation that is in line with the history of cosmetics and consumer demand.

Laurent Dodet,
President and founder P&B

COLLECTIONS
Inspiring with creativity and innovation

The Foresight Unit develops inspirational collections that combine trends and innovation.

A true showcase of our know-how and expertise, P&B's collections aim to inspire brands in terms of trends and market analysis, through new galenic formulations highlighted with adapted packaging.

We position ourselves as avant-gardists and forerunners in the market, aiming to generate new product ideas for brands.

Minimum 95% naturalness standard

Restrictive ban-list (GMO-free, paraben-free, phthalate-free, silicone-free, alcohol-free, mineral oil-free, BHT-free, EDTA-free and talc-free)

Regulatory export verification: Europe, USA, China, Korea, Japan, ASEAN, Taiwan

COLOR CARE FUSION
Presented in May 2024

P&B Group's skincare expertise at the service of Make-Up revisited through augmented formulation. A complete collection of hybrid products: the fusion of skincare and color.

Hybrid skincare and make-up products have gained in importance in recent years, and are ideal for streamlining beauty routines and adding value to the Make-Up segment.

Essentially, hybrid products are make-up formulas infused with active ingredients that offer skincare benefits. These multifunctional products often feature lightweight formulas and natural-looking finishes.

By extension, for a complete and comprehensive routine, we also include products that prepare the skin to receive make-up, products that optimize its hold, and make-up remover and cleanser proposals.

YOLO BEAUTY
Presented at COSMOPROF Bologna 2024

A collection that responds to the latest consumer trends, market insights and R&D and industrial challenges.

Let’s go out
A complete starter pack of products designed to get you ready to go out and party, with vitamin complexes highlight !

Lazy days
Smart products and minimalist routines in response to the new "Lazy" movement. A vision that sees beauty as a necessity rather than a luxury: convenience above all.

Soul & Body
The body-skinning axis developed around a "home spa" concept in response to the need to reconnect with oneself.

In this new collection, we focus on the latest active ingredients for skin and hair care, hybrid skincare/make-up products, multi-target, multi-phase and multi-action formulas, new hot-cast galenics and skincare ingredients ingeniously inserted on the body axis to create added value...

A CONTRE-COURANT
Presented at Luxepack Monaco 2023

Collection based on the theme of biotechnology: inspired by biology, applied to science.

Biotechnology makes it possible to obtain safe, sustainable and reproducible ingredients through the cultivation of micro-organisms, plant cells or algae, while respecting biodiversity and natural resources. Natural and laboratory-derived, it combines the best of both worlds preserving the environment through innovation.

Through this collection, biotechnology has infiltrated 3 universes:
Metaverse Mania: The new Eldorado for brands
Psycare: A more holistic experience
Hair bomb: The explosion of the hair axis

HAIR BOMB
Hair Capsule Collections

Rep’Hair, a repair range to restore damaged or sensitized hair exposed to blow-drying and heat.
Color Shield, a color protection range to preserve color-treated hair exposed to repeated bleaching or coloring.

We have launched our "WE CARE P&B Group" approach, a hair care concept that reflects our own positioning and responds to the market's new challenges, i.e. “free from" products with real hair care effectiveness:

Restrictive ban-list (sulfate-free, silicone-free, PEG-free)

>95% ingredients of natural origin

Clean, environmentally-friendly approach

Economically in line with the market

Proven effectiveness through in-house use tests

Premiumization of hair with skinification

INNOVATIONS

ADVANCED WATER S-100® A new generation of ionized water

PRESERVATIVE-FREE BY UHT PROCESS A new generation of skin-friendly products

COLLECTIONS Inspiring with creativity and innovation

COLOR CARE FUSIONPresented in May 2024

YOLO BEAUTYPresented at COSMOPROF Bologna 2024

A CONTRE-COURANTPresented at Luxepack Monaco 2023